Unisex fragrances!! 

Minus the advertising agency that created the trend, the term was a misnomer. Syntheses of the raw material resulted in the perfume industry assigning gender to their products. The perfume industry – as ancient as mankind is – mixed natural products to create fragrances until the synthesis brought in chemicals instead of natural products. 

The beginning of the 19th century saw synthetic material replace the natural and the rise of the modern perfume industry. 

The segregation of fragrances as male and female was the result of the change in raw material. Fragrances of jasmine, rose, lavender, and amber, to name but a few, were seen as feminine. In addition, floral fruity and chypre perfumes showed an association with women's moods. Men were linked to notes of leather, tobacco, or spices.

The history of unisex fragrances, current trends in the market, and the top picks of the day as the focus of the day. Unisex fragrances are those that both the male and the female can use depending on their moods and requirements.

History

Calvin Klein's CK One, released in 1994 rewrote history. CK One was agreed to as the first gender-neutral perfume. It made history as the first marketed unisex perfume. The brand was an intoxicating combination of rose, musk, amber, and lavender. CK One became the quintessential “clean” scent appealing to all.

The concept of unisex or genderless perfumes is as fascinating as its history. Scents are inherently gender-neutral. Gender bias was established mainly by marketing, more than as an inherent taste for men or women. With no gender notion during the creation of perfumes, the person wearing had the freedom to experiment with various notes and accords. 

Fragrances play a vital role in our everyday lives, as they can evoke emotions, spark recollections, and even alter our moods. It is widely believed that in fragrances, gender shouldn’t restrict selections. With a unique blend of fragrances appealing to both genders, unisex aromas have grown in popularity recently. 

Trends

Changing preferences in the use of fragrances has resulted in widespread changes in the choice of perfumes. Following the trend set by "niche" brands, major brands moved to create exclusive collections in the same style. Among the best known are Les Exclusifs de Chanel, Hermessence d'Hermès and Armani Privé among others. In India, it resulted in the rise of perfumeries. 

Growth of the Indian fragrance industry was at a massive pace, resulting in the surge of homegrown niche fragrance brands such as Bombay Perfumery, Ajmal Perfumes, Isak, and Roja. In addition, there is an influx of international brands including  Victoria’s Secret, and Alexandre. J and Paco Rabanne. 

India’s contribution to the $24 billion global fragrance and flavor industry is approximately $500 million, according to a study by the Government of India’s Ministry of Micro, Small & Medium Enterprises (MSMEs). The perfume industry was also catering to the moods of its wearer. Perfumes came to exhibit the personality of the wearer. Along came the need to show solidarity and the need for unisex. Minor changes were made to the mix, resulting in the new product.

According to the study, the fragrance sector in India has grown at a rate of 11 percent in the last few years fuelled by factors such as the growing middle class, increasing disposable income, shifting lifestyle preferences of consumers, and affordable price of fragrance in the form of mass perfumes and deodorants. Some of the trends in the Indian market are:

• WOODY SCENTS

Classic perfumes that both men and women love. This fragrance typically combines cedarwood, sandalwood, and other woody scents. It often complements spicy or earthy notes such as black pepper, cardamom, or vetiver. One of the best examples of a luxury fragrance brand offering a range of woody perfumes is Boadicea the Victorious. It includes perfumes featuring spicy notes that appeal to everyone.

• FLORAL SCENTS

Many unisex scents contain floral scents, often associated with women’s fragrances. This scent blends with rose, jasmine, or lavender and others like citrus or woody scents. 

• CITRUS SCENTS

These perfumes typically draw attention due to their energizing aromas. Citrusy notes include lemon, bergamot, grapefruit, and others frequently mixed into spicy or floral scents. An excellent brand that provides a range of citrus-based perfumes which includes exemplary scents like Sensual Oud and Gin & Tonic.

• SPICY SCENTS

Spicy scents usually combine spicy components like cinnamon, cardamom, and black pepper with woody or flowery notes. There are several unisex perfumes available.

• GOURMAND SCENTS

These modern scent trends include foody notes like vanilla, chocolate, or coffee. These scents are well-liked for unisex fragrances because they are sweet and seductive. 

• LEATHER SCENTS

Leather scents include leather notes, such as suede or tobacco, and other notes, such as woody or spicy aroma. 

• ORIENTAL SCENTS

These odors are prevalent in many unisex products in addition to those with female aromas. Warm and spicy notes like vanilla, cinnamon, or patchouli are combined in these perfumes.

• GREEN SCENTS

Seen as the perfect outdoor scent, it is suitable for everyone. They combine fresh scents like grass, leaves, and herbs to provide a distinctive aroma.

Top Picks - 

Indian unisex perfume brands that star are featured : 

City of Dreams, Al Hisan, Rahil, and Invoke are only a few of the unisex fragrances from one of the top perfume companies in India – La French.

Other brands include Good Morning from Park Avenue, Maestro No Gas, Alter Ego, Voyage Signature Fresh, and Harmony. Denver and, Designer Club Bespoke to name just a few fragrances.

Conclusion 

La French, an Indian perfumery, has introduced its unisex perfumes. These include Al Hisan for men and women, City of Dreams, Euphoria, Oud Woody, and Adventure Oud perfume for men and women. La French is among the many players in the perfumery market.